ColorFunFest ran at 15 locations across seven US states, Valentine's Day to Halloween and more. We ran the marketing, sponsors and event coordination.
ColorFunFest was a day-or-night colour run and carnival that ran across 15 locations in Texas, California, Illinois, Florida, Georgia, Arizona and Oklahoma. The season ran Valentine’s Day to Halloween and more, with day runs, glow runs after dark, and a carnival alongside every stop.
Chelsey ran marketing for the whole season, brought in and looked after the sponsors, and coordinated the events on the ground. That meant the branding and promo pushes, sponsor packages, and making sure each stop ran to plan on the day. Halloween brought skull paint and glow sticks. The summer stops brought UV paint, black light, and a carnival that kept going long after the last runner crossed the line.
It’s the kind of event that works because it doesn’t take itself seriously. A 5K is the excuse. The powder and the carnival are the point, and running fifteen of them in a single season means learning fast what makes people, and sponsors, come back.
What we loved
Watching a 5K turn into a carnival, and a carnival turn into a dance party under black light.